- product repositioning
- product repositioning UK US noun [U] MARKETING, COMMERCE► REPOSITIONING(Cf. ↑repositioning)
Financial and business terms. 2012.
product repositioning
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repositioning — reposition re‧po‧si‧tion [ˌriːpəˈzɪʆn] verb [transitive] MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company s other products and to competing… … Financial and business terms
repositioning — /ˌri:pə zɪʃ(ə)nɪŋ/ noun a change or adjustment to the position of a product in the market, or the consumers’ idea of it, by changing its design or by different advertising ● If this spring’s promotional campaign doesn’t achieve a repositioning of … Marketing dictionary in english
repositioning — rɪËpÉ™ zɪʃn n. act of restoring to a former condition v. restore to a former condition; move into a new position; devise a new marketing plan for a product in order to increase sales … English contemporary dictionary
repositioning — Changing a product s design, formulation, packaging, price, brand image, or brand name to reposition it in the minds of the customer and in relation to its competitors. See perceptual mapping; positioning … Big dictionary of business and management
New product development — In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical … Wikipedia
Positioning (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
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clothing and footwear industry — Introduction also called apparel and allied industries, garment industries, or soft goods industries, factories and mills producing outerwear, underwear, headwear, footwear, belts, purses, luggage, gloves, scarfs, ties, and household… … Universalium
reposition — re‧po‧si‧tion [ˌriːpəˈzɪʆn] verb [transitive] MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company s other products and to competing products: •… … Financial and business terms
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
